Business of Medicine 101: A Practical Primer for Future Private Practice Otolaryngologists

Sunday, October 18, 2026

9:30 AM - 10:30 AM PT

Location: 402A

Moderator(s)

DR

Douglas D. Reh, MD

Partner
Centers for Advanced ENT Care, LLC
Baltimore, MD, United States

Panelist(s)

EG

Eli R. Groppo, MD

President
Sacramento Ear, Nose and Throat
Sacramento, CA, United States
Nora W. Perkins, MD, MBA

Physician Partner
Albany ENT & Allergy Services, P.C.
Albany, New York, United States
Srinivas R. Kaza, MD

Dr
Lakeside ENT & Allergy
Brighton, NY, United States

Disclosure(s):

Douglas D. Reh, MD:

faculty for this accredited education activity has no relationship(s) with ineligible companies to disclose.

Eli R. Groppo, MD:

faculty for this accredited education activity has no relationship(s) with ineligible companies to disclose.

Srinivas R. Kaza, MD:

faculty for this accredited education activity has no relationship(s) with ineligible companies to disclose.

Graduating residents entering private practice face significant challenges, as training in practice models and business-of-medicine principles is often limited during residency. These skills are essential for selecting the right practice environment and building a successful career. This program is designed to equip graduating residents and early-career physicians with essential business of medicine knowledge needed to successfully transition into private practice and make informed career decisions. Participants will gain practical understanding of key business of medicine principles including marketing strategies and tools, revenue cycle management, billing and coding optimization, and personal investment strategies.

Learning Objectives:

Discuss various practice model types including private equity and hospital based models
Review marketing strategies including digital marketing and SEO.
Understand personal finance strategies to build wealth in practice.