ENT APP Business Model & Walk-in Urgent Care - Access, Growth and Profitability

Monday, October 19, 2026

11:00 AM - 12:00 PM PT

Location: 402A

Moderator(s)

GS

Gavin Setzen, MD

President & CEO
Albany ENT & Allergy Services PC
Albany, NY, United States

Panelist(s)

Drew Franklin, MBA, FACMPE

Chief Strategy Officer
Albany ENT and Allergy Services, PC
Albany, NY, United States
Nora W. Perkins, MD, MBA

Physician Partner
Albany ENT & Allergy Services, P.C.
Albany, New York, United States

Disclosure(s):

Gavin Setzen, MD:

faculty for this accredited education activity has no relationship(s) with ineligible companies to disclose.

Drew Franklin, MBA, FACMPE:

faculty for this accredited education activity has no relationship(s) with ineligible companies to disclose.

1. Demonstrate access optimization potential and APP vs MD visits and patient types
2. Improved access with patient retention & concept of "Lifetime Patient Value"
3. Demonstrate Urgent Care Revenue Study
4. Demonstrate Urgent Care Revenue & Same Day / Next Day Visit Model

Learning Objectives:

Analyze practice workflows and patient demand to identify where ENT PAs and walk-in urgent care can expand access, improve efficiency, and relieve physician bottlenecks.
Compare financial, operational, and competitive impacts of the independent ENT private practice model versus employed care structures to inform strategic growth decisions.
Implement a practical roadmap for integrating PAs and urgent care services, including staffing, scheduling, and performance metrics to drive sustainable practice growth.